Nike Womens Kit 2017

Client

Nike

Project

photography

Work

Art direction, photography

Team

Cye Wong-Loi-Sing

A teams new kit is big deal. It’s something a player is proud of. Hell, it’s something the supporters are proud of. You wear it with your favourite players’ name on the back. No wonder Nike wants to show it off. They did a complete Amsterdam flagship store takeover. We made sure the higher ups at Nike got a good impression of the end result. Have a look for yourself: